Show 258 Tuesday 16 January

Watch today's show at YouTube or BlipTV.

Hi, I’m Sarah. Welcome to The Daily English Show.
Today I’m going to introduce another NZ beer ad.

When I was a kid I was really into ballet – I studied that for 5 years. And then the next thing that I got really obsessed with was rugby league. Not playing, just watching. This was one of the ads that was always on during the league.

Cause we are ...
Red-blooded, blood brothers
Red blooded and we’ve all got different mothers.
Red blooded, blood brothers
And there’s only one beer we drink round here mate. And it’s not blue, black labeled, double colour, brown or green.
It’s red mate, like a fire engine and it comes in a bottle or can. And it’s got a little lion on it.
Aye? Ha ha ha.

So have a look at that – check the blog for the link and the words to that song.

There’s no deep meaning to that ad really – just we love drinking this beer, kind of thing.

Here’s a look at some of the vocab:

He says: And all those 15 bucks a throw champagne cocktails that can make my sister extremely, violently, horribly sick.

Bucks means dollars.
A throw means each.
So 15 bucks a throw means 15 dollars each.

Extremely, violently, horribly all mean very basically.

So what he means is: those expensive cocktails that can make my sister very, very, very sick.

A power lunch is: a lunch at which businesspeople or others of influence discuss work or issues in an informal setting

Red-blooded is an adj. which means: full of strength and energy, often sexual energy.

A blood brother is: a man who has promised to treat another man as his brother, usually in a ceremony in which their blood is mixed together.

But I don’t know if that’s what they mean by blood brothers in this ad. I don’t really know what they mean. Anyway...

The image of this beer is for sports people and for people who are proud of not being posh.
So that’s why he says he doesn’t want magaritas, or champaign cocktails because those things are supposed to be posh or perhaps feminine – and not suitable for a real man or a red-blooded man.

I think this ad is just a bit of fun ... but if you actually seriously had that attitude then ... that’s quite ridiculous.

I have come across those attitudes though – I’m a real man so I can only drink beer. Drinking another kind of drink would compromise my masculinity. And it makes me think ... perhaps they’ve been taking the marketing campaigns a little bit too seriously.

STICK NEWS

Kia ora in Stick News today the Kutchan Mayoral elections are this Sunday and the town is now suffering from chronic noise pollution.

In Japan a popular way of appealing for votes in an election is to drive around deafening the local residents with loud speakers.
Aspiring politicians also hire women to work during the campaign. Their job involves waving, smiling, bowing, shouting and shaking hands.
They also hire a woman to shout over the loud speaker. Her title is uguisu jyo. An uguisu (鶯) is a kind of bird which makes an annoying sound.
In the run up to the elections sleeping in is impossible and the ministry of health advices people to wear ear plugs at all times to avoid serious ear damage.

And that was Stick News for Tuesday the 16th of January.
Kia Ora.

the snow report

Snow has been building up on top of the car recently. Today it finally fell off when we braked for some lights on the way to the vege shop. It was like an avalanche.

conversations with sarah
#155 What’s that noise?

Step 1: Repeat Carl’s lines.
Step 2: Read Carl’s lines and talk to Sarah.

Carl What’s that noise?

Sarah It’s a local politician campaigning. The elections are coming up.

Carl It’s so loud!

Sarah Yeah, it’s crazy.

Carl What are they actually saying?

Sarah Not much. My name is ... Thank you. If you vote for me I’ll work very hard. That kind of thing.

Carl You’d think they’d actually get less votes by driving around annoying everyone with a loud speaker.

Sarah Yeah, but everyone does it ... so I guess people are just used to it.

Lion Red ad
Watch here.

Script:

C’mon Mick.
No.. All right! Hahaha.

You can keep your magaritas and your executive Irish stouts.
And your ??? Mexican beers with some fruit down the spout.

Your ??? and power lunches and and cheeries on a stick.
And all those 15 bucks a throw champagne cocktails that can make my sister extremely, violently, horribly sick.

Cause we are ...

Red-blooded, blood brothers
Red blooded and we’ve all got different mothers.
Red blooded, blood brothers

And there’s only one beer we drink round here mate. And it’s not blue, black labeled, double colour, brown or green.
It’s red mate, like a fire engine and it comes in a bottle or can. And it’s got a little lion on it.

Aye? Ha ha ha.

Red blooded, blood brothers.
Red blooded, and we’ve all got different mothers.
Well some of us have.

Wo ho ho Here’s the guitar. Ha ha ha.

Red blooded, blood brothers.
Red blooded, and we’ve all got different mothers.

Same song, wins every year.